Blogging into the Void

So Derek Gordon, Vice President-Marketing for Technorati (the blog search engine), claims that his firm tracks 109.2 million blogs. He says that more than 99% of the blogs tracked by Technorati get no hits over the course of a year.

This confirms that blogging is not really about communication. For the vast majority of bloggers, it is like masturbation, but with no pay-off.